Experience the Immediate Benefits of Superior Brand Name Recognition
The typical consumer never knows when or where they might run into car trouble. Once it happens, what they do know is that they need help from someone they can trust — and they need it now. So it's important for Midas to advertise throughout the year, reminding people that we're there to help, whenever and wherever they need our products and services. To maintain consumer awareness, Midas has carefully invested more than $50 million annually in strategically placed advertising, promotion and public relations throughout the United States and Canada. Supplemented by franchisee-funded Yellow Pages advertising, our multimedia campaign has proven quite successful. This substantial effort is focused on highly-effective television and radio commercials, outdoor billboards, local newspaper announcements and special events, such as grand openings and anniversaries. As the emergence of new media plays an increasingly important role in consumer buying habits, Midas is moving to use this technology in a meaningful way. These new capabilities will assist you both in your communications with customers, as well as with Midas. The International Midas Dealers Association has an advertising committee made up of franchisees representing all geographic areas of the United States and Canada. This committee serves in an advisory capacity by providing input to Midas about the advertising program. What's New - Marketing and Advertising  |